The Quest

Hennessey x MLF

To pay tribute to the Hennessy Master Blender's quest, Marshmallow Laser Feast, a London-based multimedia artist collective, developed an impressive artistic installation. A large structure, featuring hundreds of acrylic crystals reflecting the light of a laser searching through the crystals. This piece of art explores the depths of savoir-faire in selecting only ten out of ten thousand eaux-de-vie deemed worthy of one day entering the Paradis Imperial blend.

We provided Technical Direction and production support to Marshmallow Laser Feast over a period of a year. Leading the team of engineers, designers, animators and software developers to create this stunning Immersive Audio Visual experience.

The technology used in the piece included a Kuka industrial robot, custom electronics and software lots of fabrication processes and and a bespoke animation and testing pipeline.

 

Credits.

Client

Hennessy

Agency

DDB Paris

Production Company

Carnibird

Creative Direction & Production

Marshmallow Laser Feast

Technical Direction

Louis Mustill / Artists & Engineers

Animation:

RGL

Robot Operator

Steve @ Robomoco

Light Fixture Design

ARUP

Sound

Antoine Bertin & Matthias Kispet

Fabrication

Other Fabrications

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