Google Field Trip Day
Field Trip was a kind of cultural treasure map for the hidden, unique things in East London. With help from Google’s augmented reality app, A&E brought this map to life, creating rich content and providing actors to represent historical figures. Despite the typical English rain we encountered, numbers were excellent and the feedback we received was really positive. Featuring London’s own Little Shop of Horrors and canal backstreets boasting street art, performance and live music, the day was a real triumph for discovery and exploration.
Working with the brilliant Pulse Group and Framestore we helped set up an interactive installation at the O2 arena for the World Tour season finale in London. As part of their high-profile five year deal as Official Airline Partner of the ATP, Emirates chose to challenge tennis enthusiasts with the Emirates World Tour Challenge in the Fan Zone area of the tournament. With great enthusiasm, fans ventured to hit the most destinations on the interactive Emirates route map within a set time using the traditional ‘whack a mole’ method - their attempts were then transmitted to their chosen social media page. Prizes included 90,000 Skyward Miles and a three night stay in a deluxe room at the prestigious JW Marriott Marquis Hotel in Dubai.
Music of The Spheres
In response to the growing challenge of storing vast quantities of biological data generated by biomedical research, Dr. Nick Goldman and the European Bioinformatics Institute have developed a method to encode huge amounts of information in DNA. Artist Charlotte Jarvis is planning to use this technology to encode a new musical recording by composer Mira Calix. The finished piece will inhabit a number of forms - a performance, film and an installation. These will be developed through a series of workshops and public discussions at LimeWharf gallery curated by Joana Seguro and Clemency Cooke. The final DNA will be suspended in soap solution, allowing us to blow bubbles with the musical recording.
A&E worked with Dinos Chapman to create a site-specific audio-visual installation of 'Luftbobler' for The Vinyl Factory. The show premiered eight new short films created by Chapman which were shown on large screens to create a fully immersive, surreal experience for the audience. The films were accompanied by the soundtrack of the artist’s debut album Luftbobler, which consists of 13 tracks of electronic music - the result of a decade of experimenting with sound. The end result was innovative and unsettling and fully complemented the anxious, melancholic nature of Chapman’s work.
Seven Notes Bowers & Wilkins Maserati
A&E commissioned work for the Seven Notes World Tour, a touring exhibition of sound, music and design. The project celebrated the arrival of Maserati’s Quattroporte which contained a premium surround system by British sound specialists Bowers & Wilkins. Famed producer Howie B isolated and recorded the seven notes produced by the finely tuned engine of the Quattroporte and put them together to make surprisingly melodic music for each event.
This idea was further explored in Mat Cook’s interactive installation, an audio-visual representation of the different musical notes, activated by the audience through a series of floor pads. Guests 'played' the pads to create an amazing array of noises. Over the course of the project all kinds of people got involved in manipulating the notes to create strange musical compositions. The installation perfectly showcased the ingenuity behind Maserati's engineering process.
Campaign Against Arms Trade Hack Day
Designers, programmers and writers came together at the A&E organised CAAT Data Hack Day to propose new data-driven projects that expose the international arms trade and empower peace campaigners. CAAT had collected and published a wealth of data on arms trading and manufacture and hack day participants were asked to take these datasets and run with them, exploring the possibilities of linking and remixing the figures with existing public data stores and web services. This enabled CAAT staff and activists to challenge the growing trade in weapons - something that A&E are really proud to be part of.